Surely if you are reading this, you will wonder, why do I need market research? Usually, being a startup you will have to deal with many daily problems and your budget will have other priorities.
But we are going to summarize 5 of the most important points about why you should definitely do market research:
- You will know perfectly your target / client
- You are going to anticipate trends
- You will be able to identify more specific market niches for your company
- You will find new market ideas and solutions for those products or services that are not profitable
- You will be able to minimize the risk of poor positioning
In short, an effective market research will help you enter completely into your client’s mind and that’s a very powerful tool for your business!