Surely if you are reading this, you will wonder, why do I need market research? Usually, being a startup you will have to deal with many daily problems and your budget will have other priorities.

But we are going to summarize 5 of the most important points about why you should definitely do market research:

  1. You will know perfectly your target / client
  2. You are going to anticipate trends
  3. You will be able to identify more specific market niches for your company
  4. You will find new market ideas and solutions for those products or services that are not profitable
  5. You will be able to minimize the risk of poor positioning


In short, an effective market research will help you enter completely into your client’s mind and that’s a very powerful tool for your business!