"I look upon recruitment as an art, it is fundamental in order to obtain quality and reliable results for the field work to be perfect. ESR recruiters undergo rigorous training and must possess an innate psychology. This is not about the interviewer passing filters. This is about creating a bond of seriousness, sympathy and even personal complicity to be able to create the illusion that their participation is very important as it is.

Going beyond quotas/target from paper to reality is actually much more complicated than it seems. The recruiter should feel that the guest is interested in participating in the interview before knowing the economic incentive. Recruitment is not trivial work. The entire industry agrees that it is the raw material for research. Our reward is the passion for obtaining the sample on a given day and at an exact time."

 

SILVIA ROCA

GENERAL MANAGER

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"I look upon recruitment as an art, it is fundamental in order to obtain quality and reliable results for the field work to be perfect. ESR recruiters undergo rigorous training and must possess an innate psychology. This is not about the interviewer passing filters. This is about creating a bond of seriousness, sympathy and even personal complicity to be able to create the illusion that their participation is very important as it is.

Going beyond quotas/target from paper to reality is actually much more complicated than it seems. The recruiter should feel that the guest is interested in participating in the interview before knowing the economic incentive. Recruitment is not trivial work. The entire industry agrees that it is the raw material for research. Our reward is the passion for obtaining the sample on a given day and at an exact time."

 

SILVIA ROCA

GENERAL MANAGER